"Big used to matter. Big meant power and profit and growth.... Today, little companies often make more money than big companies.Today, Craigslist (18 employees) is the 4th most visited site, according to some measures. They are partly owned by eBay (more than 4,000 employees), which hopes to stay in the same league, traffic-wise. They're certainly not growing nearly as fast.... Small means the founder is close to the decisions that matter and can make them quickly. Small means you can tell the truth on your blog. Small means you can answer email from your customers.... A small restaurant has an owner that greets you by name. A small venture fund doesn't have to fund big, bad ideas in order to put their capital to work. They can make small investments in tiny companies with god ideas. Small is the new big only when the person running the small thinks big. Don't wait. Get small. Think big". ~Seth Godin, Small is The New Big, Portfolio, 2006